Formula 60: Master the Silk Press in 60 Minutes or Less | Kali Gipson
Live Masterclass: Sunday, September 13, 2026 · 10:00 AM Eastern
The Problem

Your Silk Press Shouldn't Take 2+ Hours.

If you're spending too much time on one silk press, something in your process is slowing you down.

It could start at the shampoo bowl.

It could be your blow-dry.

Or you could be leaving too much work for the flat iron.

After training hundreds of beauty professionals, I've learned that every step affects the next.

Formula 60 teaches you how to work more efficiently, create beautiful results in less time and make room for more clients.

Because getting faster isn't just about saving time. It's about increasing what your time behind the chair is worth.

Show Me How
Kali Gipson applying the Formula 60 technique during a real client session
Inside Formula 60

Getting Faster Doesn't Mean Rushing. You Need a Formula.

Inside Formula 60, I'll show you how each part of your silk press affects your timing and your finished result.

Stylist washing a client's hair at the shampoo bowl
01 — THE SHAMPOO

Learn how properly cleansing and preparing the hair sets you up for a smoother, faster service.

Stylist blow-drying a client's hair with a diffuser attachment
02 — THE BLOW DRY

Learn why this is where so many stylists lose time and how a better blow-dry can reduce the amount of work you have to do with your flat iron.

Stylist flat-ironing a section of hair for a smooth, silky press
03 — THE PRESS

Learn how proper preparation and technique work together to create smoothness, movement and a silky finish without unnecessary passes.

Finished, styled curls showing the result of a well-timed silk press
04 — THE TIMING

Learn how to identify where you're losing time and what needs to change to get your service closer to 60 minutes.

Kali Gipson, CEO and Founder of Silk and Blow, working with a client
Meet Your Educator

I've Helped Hundreds of Beauty Professionals Get Better Behind the Chair.

Kali Gipson — Salon Owner & Industry Educator, Founder of Silk & Blow

I'm Kali Gipson, salon owner, industry educator and founder of Silk & Blow.

I've spent years doing silk presses, training stylists and building salons around serving textured hair.

I've seen talented stylists struggle with their blow-dry, timing and consistency. I've also seen what happens when they finally have a system they can follow.

Formula 60 isn't theory. It's a method developed from years of training real stylists, inside real salons, on real clients.

Now I'm teaching it to you.

Learn Formula 60 with Kali
The Formula

Meet My 10–20–30 Rule.

The fastest stylists aren't rushing.

They have a system.

That's why I created my 10–20–30 Rule, the framework I use to teach stylists exactly where their time should be going during a silk press.

10
Minutes
20
Minutes
30
Minutes

Together, they create the formula for a 60 minute silk press.

Once you understand the formula, you'll be able to identify where you're losing time and what you need to improve.

Teach Me the Formula
Real Results

Hear From a Stylist Who's Been There

See how the Formula 60 technique changed the way one stylist works behind the chair.

“

Formula 60 helped me see exactly where I was losing time during my silk press. I'm working more efficiently now without feeling like I have to rush or sacrifice the quality of my results.

— Jasmine Carter, Independent Stylist
“

The 10–20–30 Rule gave me a system I can actually follow. Instead of guessing my way through each appointment, I'm more aware of my timing and much more consistent from client to client.

— Brianna Mitchell, Silk Press Specialist
“

I already knew how to do a silk press, but Formula 60 helped me refine my technique. I feel more confident working with textured hair, especially when it comes to my blow-dry, timing, and overall finish.

— Tiffany Reynolds, Licensed Cosmetologist